Sports Marketing Best Practices- Session 1: Segmentation & Bot Activity

Jul 18, 5:00 – 6:00 PM

Join us for a tactical hands-on session for best practices around audience segmentation, and dealing with bot activity

About this event

Marketo Technical Advisor James Leedom will lead the Sports Marketing User Group through a tactical deep dive and discussion on best practices for segmentation and bot activity

Segmentation and marketability

- The dos and don'ts of segmentations in Marketo Engage will help elevate your instance to well-oiled machine reliability

- What makes a person record marketable? See what other industries consider when making this determination

Filtering out the bot activity to ensure proper reporting metrics

- Learn about ways to improve your email metrics and reliability of engagement indicators in Marketo Engage

- See what Marketo Engage offers out-of-the-box and other ways you can maneuver through bot clicks


  • James Leedom


    Marketo Customer Advisor


  • Clark Morey


    Sales/Ops - Mgr/Dir

  • Nate Black



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