Sports Marketing Best Practices- Session 2: Data Retention & CRM Sync

Oct 17, 5:00 – 6:00 PM

Join Marketo expert, James Leedom for hands-on tactical session with your industry peers around best practices in data retention and managing your CRM sync

About this event

Best practices for data retention policies

-Marketo Engage has a specific set of retention periods for different activities but there are ways to host that information elsewhere on person records

-Find out how to use this information to determine your most and least active database segments

Best practices on CRM sync

- See how Salesforce and Microsoft Dynamics CRMs interact with Marketo Engage and what you can do to dig into error reporting

- Learn to simplify the sync between systems and identify gaps in your infrastructure


  • James Leedom


    Marketo Customer Advisor


  • Clark Morey


    Sales/Ops - Mgr/Dir

  • Nate Black



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