A practical look at connecting Large Language Models to your Marketo instance - architecture, tooling, and what it actually costs.

What you'll learn:

• How an AI agent processes and enriches Marketo data

• The three-step process to build AI agents: context, middleware, refinement

• Architecture breakdown: what sits between Marketo and the LLM, and why it matters

• Tool categories you need to evaluate

• Token economics: why model selection is a business decision, not a technical one

• Where to start if you want to build this yourself

Who this is for: Marketo administrators and operations professionals who want to understand how agentic AI applies to their platform.