Session 1: Fundamentals of Marketo Engage

Mar 31, 3:00 – 4:00 PM (UTC)

Foundational Marketo User Group

The Foundational Marketo User Group is back for 2026!Our fist session kicks off this month with a practical introduction...

About this event

The Foundational Marketo User Group is back for 2026!Our fist session kicks off this month with a practical introduction to how Marketo works and how to navigate it with confidence. This session covers where Marketo fits in the marketing stack, its core building blocks, and how automation works at a high level. Attendees will also learn how to navigate the UI, avoid common beginner pitfalls, and understand how each session in the series builds on the last. We will also provide some light, hands-on homework to help participants get comfortable inside Marketo before the next session. You can follow along each session with each section of Core Concepts 1. Speakers: Alex Seabrook & Raven McFarlaneAgenda:Welcome & series overviewWhat Marketo Engage is and where it fitsCore building blocks (People, Assets, Programs, Smart Campaigns)How automation works (batch vs. trigger, campaign framework)Navigating the Marketo UICommon beginner pitfalls to avoidWrap-up, homework, and what’s next

Speakers

  • Alex Seabrook

    Clevertouch Consulting

    Head of Delivery

  • Raven McFarlane

    BlueBeam

    Marketing Automation Manager

Organizer

  • Brad Bedford

    Adobe

    Marketo Champion & User Group Leader

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