Ready to deploy your first email in Marketo?

Learn how to build, schedule, and measure a simple monthly newsletter in Adobe Marketo Engage. This session walks through common newsletter use cases, basic audience selection, email program setup, and safe email authoring practices. Attendees will leave with a working email program and a clear understanding of how to send and measure a newsletter with confidence.

Speakers: Andrew Dimmick & Akande Davis

Agenda:

• Newsletter use cases and send types

• Audience selection basics (static vs. smart lists)

• Email program structure and scheduling

• Email authoring essentials and tokens (intro)

• Pre-send checklist: approvals and QA

• Measuring success (delivery, opens, clicks)

• Homework and next steps