We're Belfast bound for the Ireland MUG chapter

For the first time in Belfast, we're bringing the Ireland MUG chapter to the city! Join us for this first in-person event of the year, where you'll get a sneak peek at Adobe's brand-new email editor, which launches this January.

Were you unable to make it to London or European MUG events? No problem - we're in Ireland with insights from MOps and Adobe Marketo pros as they cover various topics, including Marketo's new email editor, interactive webinars, Adobe Summit, and best practices for data hygiene. We'll also be looking ahead at Adobe's latest releases for 2025, and you'll have the chance to participate in a Q&A session with three European Adobe Champions. It's an event you won't want to miss!

Belfast-based Kainos is hosting us and sponsoring drinks and canapés, making it a perfect opportunity to meet up, share experiences, and gain insight that will help you stay ahead in the ever-evolving digital landscape. 

Presenters:

Unlocking the Future: Mastering Adobe Marketo's New Email Editor

Katja Keesom, Principal B2B Marketing Automation Consultant at Chapman Bright

The new Adobe Marketo Email Editor is here, and it's packed with features designed to revolutionise your email marketing campaigns. Get ready to explore the latest advancements and see how they can elevate your marketing efforts.

Rather than just listing features, Katja will provide a comprehensive overview of the key highlights and practical applications:

• Drag-and-Drop Interface: Effortlessly add and arrange components like images, text, buttons, and HTML with a simple drag-and-drop functionality.
• Generative AI Integration: Utilise Adobe's proprietary AI model, FireFly, to generate email content and images, helping you overcome writer's block and create variations based on your needs.
• Personalization with Tokens: Deliver personalised experiences at scale by using tokens to tailor content to individual recipients.
• Preview and Testing: Easily switch between desktop and mobile views to see how your email will render on different devices, ensuring a seamless experience for all recipients.

When Cupid missed the mark: How a Valentine’s mishap made our MOps triumph

Jackie Lenaghan, Marketing Ops Director at Kainos

Picture this: Valentine’s night, hearts aflutter, and a niche campaign is sent to our entire database. Love was certainly not in the air that night. The aftermath? A flurry of unsubscribes, puzzled replies from leaders, and the dreaded “Where did you get my data?” enquiries.

Rather than wallow in heartache, our MOps team sprang into action and vowed to transform this mishap into a success story. Join us to hear how we tackled it with:

• Marketo Workspaces and Partitions - carving out custom partitions for specific teams.
• Data Hygiene - cleaning and decluttering our workspace
• Incident Response Plans - to map out response strategies for high-impact incidents
• Sharpening Enablement - around digital skills and compliance processes

So, let’s embrace our blunders. They’re not just cringeworthy moments but opportunities to strengthen your MOps game. 

2025 Adobe Summit Preview: Navigating the Future of Digital Marketing

Zoe Forman, Marketing Operations Leader at MSA

Undecided about going to Summit? The 2025 Adobe Summit and Community National is just around the corner.

Rather than simply looking ahead, our session will provide a comprehensive overview of the key highlights and anticipated trends. Join us to discover how we plan to address the upcoming challenges and opportunities with:

• Generative AI and Personalization at Scale: Explore the latest advancements in AI-powered digital experiences and how they can be leveraged to deliver personalized customer journeys.
• Customer Experience Innovation: Learn from global innovators and industry leaders about the latest trends and strategies for creating meaningful and impactful customer experiences.
• Hands-On Learning and Certification: Participate in over 200 in-person sessions and hands-on labs across 13 different tracks, and take advantage of free Adobe Qualified Credential exams to develop your proficiencies.
• Networking and Community Building: Connect with other leaders, Adobe experts, and peers at various networking events, including the Welcome Reception, Community Mixer, and Summit Bash.