As privacy regulations continue to evolve globally, Marketing Operations teams are expected to stay informed about user rights and help implement workflows that support compliant data handling. While legal teams commonly determine what “compliance” entails for your organization, Adobe Marketo Engage admins play a key role in ensuring marketing workflows align with your organization’s stance on global privacy laws.

During this session, we'll cover three main areas over complimentary holiday-themed drinks and treats:

• Global privacy laws Marketo Adobe Engage admins need to know

  • A high-level, non-legal overview of major privacy laws and what they mean for user rights such as consent, access, deletion, and tracking transparency.

• Key marketing assets to consider in privacy readiness

  • We're covering everything from landing pages and Marketo forms, to opt-in/opt-out field management, email footers, cookie consent tools, tracking scripts and how these pieces all interconnect.

• How Marketo features can support your organization's approach to privacy

  • Using the marketing assets as examples, we'll walk through various best practices on how to build programs and workflows in Marketo which support your organization's stance on global privacy laws.

Per usual, this time is intended be a casual meet-up intended to help us all learn something new, so please bring your questions, curiosity, and best practices to share! Let’s wrap up the year together with a meaningful discussion and practical takeaways we can carry into 2026 and beyond!