Adobe Summit is the digital experience event of the year! If you couldn't make it to Las Vegas, don't worry - we're bringing Summit to Amsterdam.

A couple of Netherlands-based Marketo Champions and User Group Leaders attended Adobe Summit 2026 and will share a recap of the most relevant announcements, roadmap updates and strategic themes for Marketo users.

Agenda for Thursday May 28

16.00-16.30h Walk-in

16.30-18.00h Deep dive in Marketo / B2B Customer Journeys roadmap, including AI innovations and product announcements from Adobe Summit by Katja Keesom, followed by Adobe Executive Forum and strategic insights by Arjen Segers.

18.00-19.00h Drinks and bites, networking

Marketo updates

This year the theme was all about agentic AI in Adobe's B2B marketing technology. This shift from if-this-then-that logic into LLM-driven agents will have a huge impact on both your data and technical infrastructure as well business processes and decision making. In this Marketo User Group, we'll split our discussion into these two key areas.

• Take-aways from the Marketo roadmap & customer sessions

• Take-aways from the Adobe Executive Forum & strategy sessions
  

Please note:

• This is an in-person (only) event, please only register if you can join the live session in Amsterdam.

• We have a limited capacity for this session and therefore, registrants with a previous no-show could be waitlisted until one week before the event.

• And, as usual, if your plans change after registering, please update your RSVP at latest on May 26, so we don't order too much food and drinks.