Join us for a virtual session on 'Lead Scoring for Multiple Business Units,' aimed at unraveling the complexities of managing multiple product lines lines within one Marketo instance - no partitions or workspaces needed! Whether you're handling distinct lines of business, brands, or products, creating individual scoring models can ensure the sales teams from each cohort are only receiving the highest quality leads.

Courtney's session will demonstrate:

• Allow teams to choose which demographics (industries, job titles) are of higher value.

• Build new fields for each BU score and Date stamp

• Unique Program for each BU leveraging both nested Executable Campaigns and Program Tokens to increase scores.

• A Global Program to ensure Data Value Changes do not inflate scores, but reset to 0 and rescore.

• Daily reports to ensure entire database is scored and no one has an artificially inflated score (Too High)

Secure your spot today as this session will not be recorded.