Agents and Automation: Building the AI-First Marketing Organization

Mar 12, 9:00 – 11:00 PM (UTC)

Silicon Valley MUG

Don’t miss the Marketo Silicon Valley User Group on March 12 at Adobe HQ from 2pm - 4pm PT — Join fellow Marketing Operations community to learn how AI is transforming today’s marketing tech stack.

About this event

Join us at the Marketo Silicon Valley User Group on March 12 at Adobe HQ in San Jose from 2pm - 4pm PT for an interactive session on building the AI-First Marketing Organization.

What we’ll cover:

  • Writer on Writer: Get behind-the-scenes look at how Writer’s own marketing team uses its platform to power AI-first initiatives, streamline campaign workflows, accelerate content creation, and protect brand integrity.
  • Guest Speaker Spotlight: Curious about how AI-driven data agents actually work? Vijay Tummala, Director of Data, will break down the architecture of Data Agents (aka Data Genies). We’ll explore how to bridge the gap between complex enterprise systems (Gong, Salesforce, Snowflake) and conversational AI. You’ll learn the mechanics of how these agents use frameworks like Claude and MCP to turn natural language into instant insights.

Event Details:

  • When: Thursday, March 12 | 2:00 PM – 4:00 PM PT
  • Where: Adobe World Headquarters Founders Tower - Conference Room Redwood, 333 West San Fernando Street, San Jose, CA 95113, USA

Complimentary onsite parking underneath the building. Check in on the 1st floor. Someone from Adobe will escort you.

When

When

Thursday, March 12, 2026
9:00 PM – 11:00 PM (UTC)

Organizers

  • Prachi Chheda

    Nvidia

    Marketing/Ops - Mgr

  • Reshma Malpani

    Snowflake

    Marketing/Ops - Mgr

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