We’re excited to invite you to our next Silicon Valley Marketo User Group (SV MUG) meeting, where we will dive into Account-Based Marketing (ABM) & Buying Groups on January 23rd at 2pm - 4pm PT at Adobe’s HQ in San Jose.

During this session, we will explore key strategies and best practices for implementing Account Based Marketing & Buying Groups effectively. This interactive session will cover how to leverage B2B Buying Groups in Account-Based Marketing, a framework on what pre-requisites are needed, how to get buy-in from various stakeholders, and the relevant KPIs.

Be at the forefront of thinking about personalization at the account and buying group level.

We will also talk about different tools that can enhance your ABM efforts. We’ll provide an exclusive look at the product roadmap for B2B Adobe Journey Optimizer and Marketo’s new email editor.

When: Thursday, Jan 23, 2025 2:00 - 4:00PM

Where: Adobe HQ Founders Tower 333 W San Fernando St, San Jose, CA 95113

Conference room: Colorful, 1st floor.