Getting Marketo Right: Trusted Data, Measurable Impact, and the New Email Designer

Mar 6, 7:30 – 10:00 AM (UTC)

Singapore MUG

Join us at our upcoming MUG session to strengthen your Marketo data foundations, prepare for AI-ready operations, and see the new Email Designer live

About this event

How to Build a Strong Data Foundations Using Marketo:
Have you built a UTM framework that you fully trust? Do you clearly understand the anatomy of a marketing touch? And how can behavioral data be used to assign financial value to each interaction?

In this session, Razvan Paraschiv will cover how to build strong marketing data foundations so your team can measure impact accurately and make sure you don't miss the future where AI agents are embedded in your processes and the business operates at much greater scale.

New Marketo Email Designer Demo:
Get a hands-on walkthrough of the new Marketo Email Designer and see how it simplifies email creation while improving consistency and scalability. Melina Chan will demonstrate how ops teams can build flexible, reusable email templates, streamline approvals, and enable marketers to move faster, without compromising governance, brand control, or performance.


Why Attend?
Get Inspired:
Explore real-world use cases and actionable strategies to enhance your email workflows.

Network with Peers: Connect with fellow Marketo users in open discussions and knowledge sharing.

Learn from Experts: Gain insights from product specialists and industry leaders.

Stay Ahead: Be among the first to experience the latest innovations in Adobe’s marketing tools.

RSVP Now and be part of the vibrant Marketo community in Singapore! Join us at the Adobe Singapore office, enjoy refreshments, and learn from peers and experts. 

Speakers

  • Srikanth PS

    Adobe

    Principal Partner Solution Consultant

  • Melina Chan

    IDP Education Ltd

    Head of Marketing Automation, South East Asia

Moderator

  • Marc Goh

    Design Prodigy

    Founder

Agenda

7:30 AMNetworking and Registration
8:00 AMHousekeeping & Ice Breaker
8:10 AMHow to Build a Strong Data Foundations Using Marketo
8:40 AMBreak
8:50 AMNew Email Designer Demo session
9:20 AMBreakout Discussion
9:40 AMWrap up

Organizers

  • Yuan Wen Feng

    Design Prodigy

    Marketing/Ops - Practitioner

  • Thinh Nguyen

    Design Prodigy

    Marketing/Ops - Practitioner

  • Melina Chan

    IDP Education Ltd

    Head of Marketing Automation, South East Asia

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