Our First-Ever National Day Themed SG MUG Event 🇸🇬

📅 Friday, 14 August
🕝 2:30 PM – 4:30 PM
📍 Georgetown Room, Adobe Singapore, Suntec Tower Four, 6 Temasek Blvd, #06-04/05/06, Singapore, 038986

Join us for a special occasion as we celebrate Singapore's National Day together at the first-ever National Day themed Singapore Marketo User Group (SG MUG) event.

This community gathering combines networking, learning, and celebration, featuring two insightful sessions from industry practitioners on AI and personalization in Marketo.

🎤 Session 1: Building Automated QA Agents for Marketo — Ajay Mamgain

Discover how LLM-powered QA agents can help Marketing Operations teams automate and scale campaign validation. Learn how intelligent agents can review program and campaign setups, verify naming conventions, validate Smart Lists and Flow Steps, check operational workflows, evaluate data-dependent campaign logic, and identify issues before campaigns go live. A practical session for anyone looking to improve efficiency, consistency, and governance within Marketo.

🎤 Session 2: Marketo Web Personalization in Action — Bill Tng

Explore a real-world personalization use case based on the Money20/20 Asia registration journey. The challenge: visitors repeatedly return to the website but stop short of creating an account. The approach: use Marketo Web Personalization to identify visitors on their second visit and present a targeted Early Bird discount popup before they leave the site. Expected impact: increased account creation rates, improved registration conversion, better engagement with high-intent visitors, and measurable results through A/B testing.

Why Attend?
✅ Celebrate Singapore National Day with fellow Marketo practitioners
✅ Be part of SG MUG's first-ever National Day themed gathering
✅ Learn practical applications of AI in Marketing Operations
✅ See how personalization can drive measurable business results 🇸🇬
✅ Network with the Singapore Marketo community

Come dressed in your red and white if you'd like, and join us for an afternoon of learning, sharing, and celebrating our vibrant Marketo community together. 🇸🇬