Exploring Advanced A/B Testing Strategies in Marketo Engage
Discussion Topic: Advanced A/B Testing Strategies
In the realm of email marketing, testing is a vital component in understanding what resonates with your audience. Let's consider a scenario where a business aims to test two subject lines, two CTAs, and two image blocks in one email campaign. The question arises: Is it more effective to run A/B testing thrice for each scenario separately, or does M…
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