Applying AI in Marketo: Practical Strategies and Implementation

May 16, 1:00 – 2:00 PM (UTC)

Adobe Deep Dive MUG

Join Lucas, AJ and Darshill for a focused session on leveraging AI in Marketo. In this session, you will:Understand how ...

About this event

Join Lucas, AJ and Darshill for a focused session on leveraging AI in Marketo. In this session, you will:

Understand how to integrate AI at every stage of the lead lifecycle—from acquisition and scoring to nurturing and conversion

Explore the latest AI capabilities now available in Marketo and how they can enhance your campaigns

Follow step-by-step guidance for implementing AI-driven workflows in your own instance

Designed for marketing operations professionals who value clear, practical advice, you’ll leave with concrete strategies to put into practice immediately.

Speakers

  • Darshil Shah

    Deloitte

    Senior Consultant

  • AJ Navarro

    Sprout Social

    Marketing Operations Manager

  • Lucas Gonçalves Machado

    Revenue Pulse

    Director of AI & Automation

Moderator

  • Courtny Edwards Jones

    Zuora

    Director, Marketing Operations & Strategy

Organizers

  • Brad Bedford

    Adobe

    Marketing/Ops - Practitioner

  • Chris Kelley

    Qualified Digital

    Consultant/Agency

  • Christiane Rodes

    CNA

    Marketing Technology Director

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