Better Together: Marketo and Adobe Analytics

Wednesday, October 26, 2022, 5:00 – 6:00 PM UTC

In this AUGs session from Datajoin, learn how you can integrate Marketo lead data into Adobe Analytics and make your anonymous visitors feel right at home.

About this event

Not all visitors are created equal – but how do we know which ones are from a certain target account or job title? Are they still anonymous, or are they at AQL, MQL status? In this AUGs session with Datajoin, learn how you can integrate Marketo lead data into Adobe Analytics and make your anonymous visitors feel right at home.

Key takeaways you'll learn in this session:

  • Why would you want Marketo data inside of Adobe Analytics?
  • How to measure campaign performance beyond clicks and form fills to AQLs and MQLs with data coming from Marketo.
  • Creating powerful segments that can be synced to Adobe Target to personalize and give customers the buying journey they want.
  • Learn from successful use cases in manufacturing, financial, and software industries. 

Organizers

  • Carissa Russell

    McGraw Hill

    Marketing/Ops - Mgr

  • Brad Bedford

    Adobe

    Marketing/Ops - Practitioner

  • Chiara Riga

    AppFolio

    Marketing/Ops - Mgr

  • Kimberly Galitz

    F5

    Senior Manager, Marketing Operations

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