Apply Now – June 21 to the Adobe Marketo Engage Champion Program!

Better Together: Marketo and Adobe Analytics

Oct 26, 2022, 5:00 – 6:00 PM

In this AUGs session from Datajoin, learn how you can integrate Marketo lead data into Adobe Analytics and make your anonymous visitors feel right at home.

About this event

Not all visitors are created equal – but how do we know which ones are from a certain target account or job title? Are they still anonymous, or are they at AQL, MQL status? In this AUGs session with Datajoin, learn how you can integrate Marketo lead data into Adobe Analytics and make your anonymous visitors feel right at home.

Key takeaways you'll learn in this session:

  • Why would you want Marketo data inside of Adobe Analytics?
  • How to measure campaign performance beyond clicks and form fills to AQLs and MQLs with data coming from Marketo.
  • Creating powerful segments that can be synced to Adobe Target to personalize and give customers the buying journey they want.
  • Learn from successful use cases in manufacturing, financial, and software industries. 

Organizers

  • Brad Bedford

    Adobe

    Marketing/Ops - Practitioner

  • Jimmy Spencer

    verizon

    Marketing/Ops - Mgr

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