Discover how to go beyond traditional email campaigns and engage your audience through innovative channels where they interact with your brand and product. In this session, Adobe experts will explore the power of app notifications, dynamic chat with Marketo, and integrations with external messaging apps like WhatsApp and Viber. Learn how to leverage these tools to create personalized, real-time connections with your audience and enhance their overall experience with your brand.

Agenda

Introduction - Explore the growing popularity of mobile apps, messaging apps, and dynamic chat as essential tools for audience engagement.

Geographic Preferences - Understand regional trends and preferences for messaging apps across the Americas, Europe, and Asia.

Benefits and Costs - Learn about the advantages of using these channels and the associated costs to help plan your investment.

Planning Stage - Key considerations for a successful launch, including audience targeting and channel selection.

Setup Stage - Dive into integration processes, testing protocols, and best practices to ensure smooth execution.

Campaign Launch - Final checks and tips for launching your campaigns seamlessly.

Post-Launch Results - Learn how to evaluate the performance of your campaigns, key metrics to monitor, and strategies for optimization.

Resources - Access helpful tools, guides, and templates to support your multi-channel marketing efforts.

Target Audience

Marketo Users: Professionals already using or considering Marketo who want to expand their marketing capabilities.

Marketing Teams: Teams looking to enhance their audience engagement strategies through multi-channel marketing, including app notifications, dynamic chat, and messaging apps.