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Leveraging PMCF Fields for Scalability

Jun 25, 5:00 – 6:00 PM

Adobe Deep Dive MUG

Unleash a new level of data scalability with program member custom fields.

About this event

Dive into use cases for PMCF fields that can serve requests that were previously difficult to fulfill. We’re looking at you requests for person-level custom fields for specific programs and campaigns. 2024 Marketo Champions Katja Keesom and Andy Caron are your presenters for this must-attend session!

Panelists

  • Andy Caron

    Revenue Pulse

    SVP of Consulting

  • Katja Keesom

    Chapman Bright

    Principal B2B Marketing Automation Consultant

Moderator

  • Jessica Meyers

    Tebra

    Director, Marketing Operations & Technology

When

When

Tuesday, June 25, 2024
5:00 PM – 6:00 PM UTC

Agenda

Overview
Use Cases
QA + Adjourn

Organizers

  • Brad Bedford

    Adobe

    Marketing/Ops - Practitioner

  • Jimmy Spencer

    verizon

    Marketing/Ops - Mgr

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