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Leveraging PMCF Fields for Scalability

Jun 25, 2024, 5:00 – 6:00 PM (UTC)

Adobe Deep Dive MUG

Unleash a new level of data scalability with program member custom fields.

About this event

Dive into use cases for PMCF fields that can serve requests that were previously difficult to fulfill. We’re looking at you requests for person-level custom fields for specific programs and campaigns. 2024 Marketo Champions Katja Keesom and Andy Caron are your presenters for this must-attend session!

Panelists

  • Andy Caron

    Revenue Pulse

    President

  • Katja Keesom

    JTF

    Adobe B2B MarTech Lead

Moderator

  • Jessica Meyers

    Tebra

    Senior Director, Marketing Ops & Technology

When

When

Tuesday, June 25, 2024
5:00 PM – 6:00 PM (UTC)

Agenda

5:00 PMOverview
5:15 PMUse Cases
5:50 PMQA + Adjourn

Organizers

  • Laura Dingler

    Onemedia Consulting GmbH

    Head of Consulting

  • Lucas Machado

    Revenue Pulse

    Consultant/Agency

  • Tyron Pretorius

    Telnyx

    Marketing/Ops - Practitioner

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