Marketo Champion Deep Dive: Lead Lifecycles

Jul 19, 2023, 3:00 – 3:45 PM

Discover how a lead lifecycle model empowers organizations to engage and nurture leads based on their readiness to purchase. Marketo provides powerful tools, but challenges easily arise when inheriting, refining, or designing a new model. Join this deep dive for advice on strategic lead lifecycle development highlighting common pitfalls to avoid, direct from a Champion!

About this event

A lead lifecycle model serves as a fundamental framework for effective lead management, enabling organizations to provide targeted engagement and nurturing based on a lead's stage of readiness to make a purchase. Marketo offers robust tools to support the development and management of lead lifecycles, but inheriting another model, refining something already active or even just getting started can pose unique challenges. Join us to gain valuable insights into developing and managing lead lifecycles strategically, straight from a Champion. We will delve into best practices and processes to ensure successful lifecycle implementation, while also highlighting common pitfalls to avoid in order to maintain long-term effectiveness.


  • Jenny Robertson


    Chief Technology Officer


  • Carissa Russell

    McGraw Hill

    Senior Marketing Operations Analyst


  • Brad Bedford


    Marketing/Ops - Practitioner

  • Jimmy Spencer


    Marketing/Ops - Mgr

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