“Revamp Your Engagement: Discover Marketo's Interactive Webinars”

Jun 26, 1:30 – 2:30 PM (UTC)

Adobe Deep Dive MUG

Connect with audiences using powerful, integrated experiences.Why Attend:Join us for a hands-on Deep Dive into how moder...

About this event

Connect with audiences using powerful, integrated experiences.

Why Attend:

Join us for a hands-on Deep Dive into how modern, interactive webinars can supercharge your marketing strategy. Learn how to boost lead conversion through two-way engagement, real-time automation, and personalized experiences—all seamlessly integrated within Marketo Engage. Connect directly with product experts and your Marketo peers to exchange best practices and ideas.

What You’ll Explore:

  • How to deliver live, dynamic sessions powered by Marketo’s engagement platform

  • Built-in tools for polling, chat, Q&A, resource sharing, and automated follow-ups

  • Real-time behavioral tracking and reporting for smarter segmentation

  • Personalization techniques that drive higher engagement and conversion

Whether you’re looking to modernize your webinar strategy or fine-tune your automation workflows, this session will equip you with actionable insights and a clearer path to engagement success.

Agenda

  • Welcome & Introduction

  • What Makes an Interactive Webinar Work?

  • Live Demo of Marketo Webinar Tools

  • Audience Poll / Live Q&A

  • Wrap-Up & Next Steps


Target Audience

  • Marketo users looking to utilize Interactive webinars in their own instance

Speakers

  • Josh Arrington

    Kapturall

    CMTO

  • Audreon Babb

    Lumen

    Marketing Automation Manager

Host

  • John Grundy

    Accenture

    Senior Manager, Marketing Technology

Organizers

  • Brad Bedford

    Adobe

    Marketing/Ops - Practitioner

  • Chris Kelley

    Qualified Digital

    Consultant/Agency

  • Christiane Rodes

    CNA

    Marketing Technology Director

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