Marketo Technical Advisor James Leedom will lead the Sports Marketing User Group through a tactical deep dive and discussion on best practices for segmentation and bot activity

Segmentation and marketability

- The dos and don'ts of segmentations in Marketo Engage will help elevate your instance to well-oiled machine reliability

- What makes a person record marketable? See what other industries consider when making this determination

Filtering out the bot activity to ensure proper reporting metrics

- Learn about ways to improve your email metrics and reliability of engagement indicators in Marketo Engage

- See what Marketo Engage offers out-of-the-box and other ways you can maneuver through bot clicks