APAC VMUG - Marketo Under Pressure: Keeping Your Campaigns Flowing While Your Database is Growing

Name: APAC VMUG - Marketo Under Pressure: Keeping Your Campaigns Flowing While Your Database is Growing
Start: 2025-02-13T12:00:00+11:00
End: 2025-02-13T13:30:00+11:00

Feb 13, 1:00 – 2:30 AM (UTC)

APAC VMUG

APAC VMUG: Levelling up on Marketo with local and international speakers who are out to challenge the way you think about Marketo and marketing operations, with a healthy dose of humour to go with it. First up we have Sydney Mulligan telling us how we might inadvertantly be preventing Marketo from doing its thing.

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About this event

Marketo is still considered a best-in-class tool for enterprise B2B marketing operations. However, as the industry evolves and more companies adopt Product-Led Growth and other large-scale marketing strategies, the size of Marketo databases has, in many cases, skyrocketed. Without thoughtful architecture, you may find yourself frustrated by perpetual campaign queues and sync delays, wondering why Marketo can’t keep up.
For our APAC VMUG relaunch in 2025, join industry leader Sydney Mulligan, Co-founder of EMMIE Collective, for a deep dive into the processing power of Marketo. 
In this session, we will cover:
Marketo’s processing prioritization and how to ensure your most critical marketing actions happen first.
Sneaky ways you might be clogging up your Marketo processing queues.
An under-the-hood look at how Marketo powers your instance and what it means for your use of the platform.
After the session, stick around for some OPEN Q&A with your speaker, your hosts, and other APAC Marketo nerds. That's right, ask us anything, and the best questions might win some cool prizes. Anybody can ask, and anybody can answer! We're forming a community of users to share knowledge across the APAC region.