Join us Wednesday, February 22nd, for another in-person ATLMUG meeting! Aida Kamber will be discussing shifting from MQLs to Opportunities for better revenue team alignment. Bansuri Agarwal will be giving an overview on this year's Adobe Summit. See you there!
About this event
Join us to for an open discussion over lunch on key challenges for making the shift from MQLs to Opportunities with Aida Kamber, VP of Growth Marketing at Code42. She'll be discussing how Code42 overcame these challenges and ultimately won a Breakthrough award for achieving the following uplifts:
Opportunity volume rose 30%
Opportunities won increased 30%
Deal size grew 70%
Campaigns progressed 82% of accounts in the buying stage
Aida will also dive into the operations/reporting changes related to this shift!
We also have Bansuri Agarwal providing an overview of what to expect at this year's Adobe Summit, as well as how to get the most out of it!
Thank you to 6Sense for sponsoring this meeting and lunch, and to ANNUITAS for providing the WeWork space!
VP, Growth Marketing
Consultant, Demand Technology
Wednesday, February 22, 2023 4:30 PM – 6:30 PM UTC