January 2024 ATL MUG

Jan 25, 4:30 – 6:30 PM

Join us Thursday, January 25, for another in-person ATLMUG meeting! Lee Somerhalder, Vice President, Demand Generation at LeadCoverage, will be joining this interactive session to talk about how how AI is changing competitive intelligence and enhancing demand generation. We'll have lunch and time allotted for questions and networking!

About this event

Join our next Atlanta MUG meeting on Thursday, January 25!  Lee Somerhalder, Vice President, Demand Generation at LeadCoverage, will be sharing how AI can play a significant role in reshaping how organizations conduct competitive intelligence (CI) and use Marketo to seamlessly share the latest trends in customer behavior with Sales, Marketing, Customer Success, and Product teams. Organizations need to be constantly aware of their competitors' strategies and activities in order to stay ahead of the curve. Traditional methods of CI are often time-consuming and manual, making it difficult to gather and analyze the vast amount of data available. Together, we’ll discuss actionable ways to find sustainable competitive advantages using AI that outperform your competitors and gain market share.   We'll have lunch and time allotted for questions and team building/networking!

Thank you to Adobe for sponsoring this lunch and for providing swag, and to ANNUITAS for providing the space! 

Speaker

  • Lee Somerhalder

    LeadCoverage

    Vice President, Demand Generation

When

When

Thursday, January 25, 2024
4:30 PM – 6:30 PM UTC

Agenda

4:30 PMSettle in, Grab Food, Networking
4:40 PMHousekeeping
4:45 PMHow AI is Changing Competitive Intelligence and Enhancing Demand Generation, Lee Somerhalder
5:45 PMQ&A
6:00 PMTeam Building/Networking/Wrap-up

Organizers

  • Jenny Robertson

    ANNUITAS

    Chief Technology Officer

  • Taylor Enfinger

    ANNUITAS

    Vice President, Demand Technology

Partner

ANNUITAS logo

ANNUITAS

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