MEGA MUG: Working smarter in Marketo

Jul 25, 4:00 – 7:00 AM

Join us for an exciting hybrid Marketo User Group event, bringing together the Marketo communities of Sydney, Melbourne, Brisbane, and New Zealand! Whether you’re attending in person or online, this is a fantastic opportunity to connect, learn, and share insights with fellow Marketo enthusiasts & discover practical tips and tricks for streamlining your Marketo programs from end to end.

About this event

Join us for an exciting hybrid Marketo User Group event, bringing together the Marketo communities of Sydney, Melbourne, Brisbane, and New Zealand! Whether you’re attending in person or online, this is a fantastic opportunity to connect, learn, and share insights with fellow Marketo enthusiasts.

Discover practical tips and tricks for streamlining your Marketo programs from end to end. Whether you're new to Marketo or looking to enhance your existing processes, our expert speakers will provide insights and strategies you can implement right away.

Interactive webinars with Jess Clement

Learn how to create, promote, and host live and interactive webinar sessions from right within Marketo. Interactive tools like polling, surveys, chat, and Q&A help engage attendees and collect more than just registration and attendance.

Setting things up for success; the all-important briefing process, with Anna McLauchlan and Courtney Henderson showcasing their approach to both "business as usual" and new campaign requests from their organisations. 

Tips for building programs and automation by Cecilia and Jay from our Melbourne chapter bringing you their best tips for every type of program.

Intro to QA in Marketing Automation with Brittney Kenward & Jasmine Deo and discover how quality assurance minimises risks, streamlines workflows, and boosts stakeholder confidence through effective processes, key roles, and best practices.

The Jenga of Marketo Reporting with Veronica and Holly - Marketo Certified Architects, longtime friends, data nerds, and people who attempt the make a living mastering Marketing Automation.

With Marketo reporting, miss some steps, pull on the wrong things, and your whole Jenga stack falls down. Gaps in reports usually indicate gaps in recording the fundamental data you need. V and Holly will walk through the key data and describe the foundations of reporting, literally from the ground up.

When

When

Thursday, July 25, 2024
4:00 AM – 7:00 AM UTC

Agenda

Networking and Registration
Introduction and Housekeeping
Interactive Webinar
Setting things up for success; the all-important briefing process
Tips for building programs and automation.
Break
Intro to QA in Marketing Automation
The Jenga of Marketo Reporting
Q&A / Networking

Organizers

  • Rob Hollier

    krunch.co

    Marketing/Ops - Dir/VP

  • Sai Machiraju

    Fidelity Life

    Marketing/Ops - Practitioner

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