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Personalisation, Pineapple Awards and Prizes

Mar 6, 2:30 – 4:30 AM

The MUG Community have spoken! Thanks to everyone who voted in the poll to express what they wanted to hear more about in the Marketo world. Personalisation came out on top and so they MUG Leads have pulled a fantastic set of speakers; plus, there will be the drinkies after the event. So excited for this one, look forward to seeing you there!

About this event

Pineapple Award

Sai Machiraju, Fidelity Life's Digital Specialist, is going to be taking us through the campaign that won her an internal award and recognition for it's astounding impact. Sai is very coy about it, but we should note that this has been an incredible accomplishment for someone who only started using Marketo 10 months ago. Sai will also cover the challenges and hurdles around inheriting a Marketo instance. 

Fidelity Life is New Zealand's largest locally-owned life insurer. Protecting New Zealanders for 50 years and in that time paying over $1.4b in claims.


Personalisation

We have some very special guests lined up for you. Anna McLauchlan, Head of Marketing Automation at Kiwi Wealth (part of Fisher Funds) will walk us through some of their incredible work with Atomic.io. Bradley Simpson, Partnership Director at Atomic, will be joining Anna.

Apps are the only digital channel where you can offer highly-secure, deeply personalised customer interaction. The Atomic platform makes it easy to use your existing customer, marketing and transactional data to create bite-sized actionable experiences that live inside your app. 

In addition, Rob Hollier (Krunch's Director of Marketing Technology and your very own MUG co-Lead) and Jeremy Evans (Marketo Adoption Specialist aka The Guru) will continue on the topic of personalisation; using Marketo to drive real multi-channel consistent personalised experiences on web. 


Panel/ Trivia

To finish; we'll have an informal quick quiz (all marketing automation-based, of course). The MUG Team will see what goodies we can muster up for prizes.  


Social Drinks

At a watering hole nearby (TBD). Atomic.io is very kindly be co-sponsoring drinkies.

Speakers

  • Sai Machiraju

    Fidelity Life Assurance

    Digital Specialist

  • Anna McLauchlan

    Fisher Funds

    Head of Marketing Automation

  • Bradley Simpson

    Atomic.io

    Partnership Director

  • Jeremy Evans

    Adobe Marketo Engage

    Customer Adoption Specialist

  • Rob Hollier

    Krunch.co

    Director of Marketing Technology

When

When

Wednesday, March 6, 2024
2:30 AM – 4:30 AM UTC

Hosts

  • Rob Hollier

    Krunch.co

    Director of Marketing Technology

  • Sai Machiraju

    Fidelity Life Assurance

    Digital Specialist

Organizers

  • Rob Hollier

    krunch.co

    Marketing/Ops - Dir/VP

  • Sai Machiraju

    Fidelity Life

    Marketing/Ops - Practitioner

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