AI in Marketo: From First Steps to Autonomous Agents

Oct 3, 3:00 – 4:00 PM (UTC)

Austin MUG

Join us on Friday, October 3rd at 10am CT to answer: Why does GenAI matter in Marketo, and what’s your next move? In thi...

About this event

Join us on Friday, October 3rd at 10am CT to answer: Why does GenAI matter in Marketo, and what’s your next move?

In this hands-on Marketo User Group session led by Lucas Machado, Director of AI & Automation at Revenue Pulse. we’ll map the strategy, tools and milestones for building AI maturity, starting with a quick self-diagnostic tool so you know exactly where you stand. Then we’ll demo three field-tested solutions you can implement today:

  1. AI Persona Classifier – auto-segment your database into your business' personas.

  2. GenAI Next-Best-Offer Engine – pick the perfect content for every record individually.

  3. Prep for AI Agents – lay the groundwork and launch task-driving agents.

Walk out with a actionable next steps, code snippets and blog links, everything you need to level-up from basics to agents.

Speaker

  • Lucas Goncalves Machado

    Revenue Pulse

    Director of AI & Automation

Organizers

  • Robyn Hatfield

    Marketing/Ops - Dir/VP

  • Britney Young

    Amazon Web Services

    Senior Technical Product Manager

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