In a panel discussion format, 3 MOps leaders will share honest opinions on how integrating your marketing automation platform with different apps and tools can unlock new opportunities for growth and drive tangible results. Join the discussion on how to optimize your marketing automation strategy and achieve seamless coordination across multiple teams. Topics to be discussed - The best practices around operational governance and documentation - The key items for evaluating a new software and implementing it successfully - How to create mechanisms to keep your instance clean and limit unnecessary tech debt We'll have plenty of time to ask questions to the panelists! Don't miss this opportunity to learn about the power of an integrated marketing ecosystem and how it can help you succeed in today's ever-changing landscape.