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Monstrous to Magical: 10 Steps to Transform your Lead Scoring Program

Oct 27, 2022, 9:00 – 11:00 PM

At its best, lead scoring increases sales and marketing effectives, grows revenue, and delivers qualified leads. Lead scoring is part art and part science, however, many marketers find that their scoring creation is a monstrous mess. Join us as we discuss effective ways to formulate, use, and build a lead scoring program that delivers magical results.

About this event

At its best, lead scoring increases sales and marketing effectives, grows revenue, and delivers qualified leads. Lead scoring is part art and part science, however, many marketers find that their scoring creation is a monstrous mess. Join us as we discuss effective ways to formulate, use, and build a lead scoring program that delivers magical results. 

Speaker

  • Stephanie Sweetland

    Cvent

    Director, Marketing Technology and Automation

Organizers

  • Karen Fowler

    Upbeat Consulting

    Founder

  • Anthony Figgins

    Technology Expert

    Marketing/Ops - Dir/VP

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