Monstrous to Magical: 10 Steps to Transform your Lead Scoring Program

Austin MUG

Thu, Oct 27, 9:00 PM (UTC)

About this event

At its best, lead scoring increases sales and marketing effectives, grows revenue, and delivers qualified leads. Lead scoring is part art and part science, however, many marketers find that their scoring creation is a monstrous mess. Join us as we discuss effective ways to formulate, use, and build a lead scoring program that delivers magical results. 


  • Stephanie Sweetland


    Director, Marketing Technology and Automation


  • Karen Fowler

    Upbeat Consulting


  • Anthony Figgins

    Technology Expert

    Marketing/Ops - Dir/VP