We all know data compliance is boring, but it can also be death by a million emails and lawsuits if you do nothing.

In this discussion, we will review what we—as the platform overlords—need to be aware of: data compliance for communication and privacy and the effect on our systems. Data compliance is no joke, and the penalties for not being on top of your game can have a huge impact on your company and brand. It’s critical everyone from interns all the way up to the CMO understand the risks associated with noncompliance.

Topics Discussed:

1. Communication vs Privacy: How are the regulations different?

2. The impact of data compliance on your systems

3. How to be seen as a trusted advisor and protect your brand integrity

This event is part one of a series. Subscribe to our chapter for future events: https://mugs.marketo.com/austin-mug/

About Guest Speaker Charlotte LaViolette:

As a Senior Consultant at The Pedowitz Group, Charlotte does more than push the magic Salesforce and marketing automation buttons. She has a talent for unraveling the complexities of existing MarTech stacks and addressing the challenges they pose.

Charlotte’s passion has led her to become the in-house GDPR expert at The Pedowitz Group, guiding over 20 clients on GDPR. With more than ten years of experience working to align sales and marketing processes with technology, she’s seen her fair share of challenging puzzles.

Disclaimer: Charlotte is not a legal expert. We advise you to check in with your compliance and legal teams for their recommendations and requirements. The information provided during this event comes from experts in the field and Charlotte's personal research and experience.