Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.

Key Takeaways:

- Boost Engagement – Deliver more relevant, tailored messaging without relying on static tokens.

- Scale Personalization – Automate complex logic to create one email that adapts to different audiences.

- Enhance Marketing Efficiency – Use AI to generate, refine, and troubleshoot scripts for faster execution.