BMUG Sept Office Hours, Marketo Magic and More

Boston MUG
Thu, Sep 24, 2020, 12:00 PM (EDT)

About this event

In this virtual Boston MUG session, we'll cover topics important to the group and have a few special guests we'll share as we get closer. More importantly, you'll get some time to network with your Boston Marketo peers---something we all have missed.

- Intros/State of the Marketo nation (5-10 min)
- Open Discussion ( 20 minutes) - Share how you are accomplishing certain tasks in Marketo (Marketo Sky, Lead scoring, Deliverability, Scale and more)
- Marketo Magic with special guest Jon Bourne (30 min). Have you ever struggled to get Marketo’s out-of-the-box functionality to do something, but can’t figure out how? If you can dream it, you can do it (most of the time) with a little help from scripting. Open your eyes to a whole new world of possibilities in this lightning round of use cases that solves common challenges that we as marketers face:
  • Bring back form prefill
  • Hide an opt-in checkbox if you already have consent
  • Customize forms’ button text and redirect URL based on the page the form is on
  • Push YouTube video views into Marketo
  • Register leads for multiple webinars with one form submission

VIA Zoom so we can all collaborate.


  • Jon Bourne

    Jon Bourne

    Digital Pi

    Director of Client Services

    I love marketing, technology, people and solving problems. I help companies define the outcomes they want and architect systems to achieve them.

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  • When

    Thursday, Sep 24
    12:00 PM - 1:00 PM (EDT)


  • Shayna Wilczynski

    Shayna Wilczynski


    Director of Revenue Operations

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  • Jeff Coveney

    Jeff Coveney

    Digital Pi

    Marketing - CMO

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