Most marketing organizations start with data enrichment innocently enough. “We just need some key data to shorten our forms for better conversion,” or “wouldn’t it be great if we could validate our company data for MQLs?” Now, it seems like every organization has some kind of enrichment technology embedded into each of the various applications and data stores that power it. Given the multiple vendors and distributed model, enrichment is sometimes seen as one of those Marketing technologies that’s valuable but difficult to quantify. When faced with budget-conscious marketers, data-hungry program managers, and technology-leary IT teams you need to be able to answer complicated questions about the ROI of your enrichment investment. Join us May 12th at 12pm EST as we explore how sorting out your data enrichment strategy could be the start of your MarTech 2.0 evolution.
- Benefits of a Centralized Data Enrichment Strategy
- Considerations of Budget and Data Strategy
- Definition of Centralized Enrichment and Importance of Governance
Speaker: Vinny Sosa, Head of Development Operations