Most Marketing Automation platforms have strong native CRM integration capabilities, but what happens when your business requirements or CRM architectures do not align perfectly with the native sync? As the Martech landscape continues to expand, and business requirements and tech stacks continue to get more complex, we must evaluate all options for integrating Marketing Automation and CRM platforms.

In this session, Jay Sturgis, Principal Consultant, Solomon Consulting Group will:

• Cover three different integration approaches to evaluate as you’re building your marketing technology stack.

• Provide examples of different business requirements or use cases that would fit each integration approach.

• Share the pro’s and con’s of moving away from the native sync capabilities of your Marketing Automation platform.