[WEBINAR] Lifecycle Processing: The Operational Spine of Marketo

Remote - Webinar Chicago, 60603 Chicago MUG
Thu, Oct 24, 2019, 12:00 PM (CDT)

About this event

Many are familiar with the concept of a lead lifecycle/revenue model/lead funnel in Marketo, but few realize the full potential of what this crucial operational program has to offer. By leveraging your Lifecycle Processing program as the core of your system, you can control the order of operations for everything that happens as leads flow through the buyer’s journey. We will talk about the strategic approach to creating, optimizing and building a Lifecycle Processing program to be scalable, clear, robust, intelligent and modular so it serves your organization’s needs today and the needs you will have tomorrow. Presented by Sydney Mulligan, Marketing Technology Consultant at Etumos. Sydney is a 4x Champion, MUG Leader and MCSA.

Join: https://revenuepulse.zoom.us/j/626743697

Speaker

  • Sydney Mulligan

    Sydney Mulligan

    Etumos

  • When

    Thursday, Oct 24
    12:00 PM - 1:00 PM (CDT)

    Where

    Remote
    Webinar Chicago60603

    Organizers

  • Brooke Bartos

    Brooke Bartos

    InvoiceCloud

    Marketing/Ops - Mgr

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  • Andy Caron

    Andy Caron

    Revenue Pulse

    Consultant/Agency

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