Automating ABM and Lessons Learned the Hard Way

Chicago MUG
Tue, Mar 2, 2021, 12:30 PM (CST)

About this event

Join as we welcome Carey Straetz and Ashley Peterson to share their lessons learned through getting started in automating the ABM strategy at SurePayroll. We'll learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion. They'll also cover the tech stack to make this happen, the content journey, and success criteria. And we'll share the dirt about the spectacular attribution failure that nearly led to the quick demise of this strategy.