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Automating ABM and Lessons Learned the Hard Way

Mar 2, 2021, 6:30 – 7:30 PM

Using Marketo as a central hub for ABM can be tremendously powerful for organizations of any size, but getting started can often come with some really hard lessons. Join us as we learn from Carey and Ashley on what getting started in ominchannel ABM looked like for their orgnanization, what worked, and what did not.

About this event

Join as we welcome Carey Straetz and Ashley Peterson to share their lessons learned through getting started in automating the ABM strategy at SurePayroll. We'll learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion. They'll also cover the tech stack to make this happen, the content journey, and success criteria. And we'll share the dirt about the spectacular attribution failure that nearly led to the quick demise of this strategy. 

Speakers

  • Carey Straetz

    SurePayroll

    Director of Digital Marketing

  • Ashley Peterson

    Traliant

    Senior Director, Demand Generation

Organizers

  • Brooke Bartos

    InvoiceCloud

    Marketing/Ops - Mgr

  • Andy Caron

    Revenue Pulse

    Consultant/Agency

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