In this session, you will learn how to leverage Automation and Gen AI to drive growth for your business by looking at tangible examples, that can be applied to any organization and by anyone. We will be sharing automations we have built in-house that have contributed millions of dollars in pipeline for the business, something that you do not see with the typical Marketing Operations team. You will see first-hand automations that we have built in-house, all of which have Marketo as the core of the tech stack, that have improved and elevated our operational efficiency impacting the bottom line pipeline and revenue for the business. With these examples, you will learn how to reimagine the way you approach and solve traditional Marketing Operations problems through the power of Automation and Integration.