Dec 17, 2024, 5:00 – 6:00 PM (UTC)
Rachel Squire of MOBI Solutions talks through developing and using a customer journey map, why it matters and how to build it!
Rachel Squire of MOBI Solutions talks through developing and using a customer journey map. Key takeaways:
- Why it matters: Understand customer interactions, optimize touchpoints, and boost retention.
- How to build it: Gather data, map key stages, and segment by persona.
- Driving success: Define KPIs, integrate tech, and gain stakeholder buy-in.
- Take action: Audit touchpoints, build your map, and align it with business goals.
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