It's time to take the blinders off as we join Marketo Champion Melissa Day to learn about how unclear and unconnected data on customer purchase behavior left their team driving blind -- until they built their data process to provide high-value tracking and key data trends to hit the gas with their marketing efforts!
The Chemours Company
Global Digital Marketing Leader
Melissa Day started with The Chemours Company in 2017 and has been in Marketo Engage since 2011. After 8 years of being a Marketo Certified Expert, Melissa was initiated into the Marketo Engage Champion Class of 2021. Passions include marketing operations, clean data, proving the value of marketing efforts... and her beautiful family. More on LinkedIn https://www.linkedin.com/in/melissadaymarke...
Marketing/Ops - Mgr