Don't Drive Blind: Data-Driven Decision Making

Chicago MUG
Thu, May 20, 2:00 PM (CDT)

About this event

It's time to take the blinders off as we join Marketo Champion Melissa Day to learn about how unclear and unconnected data on customer purchase behavior left their team driving blind -- until they built their data process to provide high-value tracking and key data trends to hit the gas with their marketing efforts!

Speaker

  • Melissa Day

    Melissa Day

    The Chemours Company

    Global Digital Marketing Leader

    Melissa Day started with The Chemours Company in 2017 and has been in Marketo Engage since 2011. After 8 years of being a Marketo Certified Expert, Melissa was initiated into the Marketo Engage Champion Class of 2021. Passions include marketing operations, clean data, proving the value of marketing efforts... and her beautiful family. More on LinkedIn https://www.linkedin.com/in/melissadaymarke...

    Read More

  • Organizers

  • Brooke Bartos

    Brooke Bartos

    InvoiceCloud

    Marketing/Ops - Mgr

    View Profile
  • Andy Caron

    Andy Caron

    Revenue Pulse

    Consultant/Agency

    View Profile