From Inbox to Impact: Strategies for Email Operations Success

Feb 25, 6:00 – 7:00 PM (UTC)

Chicago MUG

Strategy is made, copy is written, and the audience is set; now how do you ensure your email lands in the inbox and results in the KPIs you expect?

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About this event

Strategy is made, copy is written, and the audience is set; now how do you ensure your email lands in the inbox and results in the KPIs you expect? We’ll cover everything you need to know about maintaining a marketable database and improving your server reputation to drive KPIs. This session will help you create an actionable roadmap to manage and segment your database, continuously clean your data, personalize your content through tokens, snippets, custom send times by timezone, standardized pre-headers and more. Additionally, we’ll walk through how to analyze, report on, and showcase your winning metrics and benchmarks to stakeholders.

Speakers

  • Chiara Riga-Zhao

    AppFolio

    Senior Marketing Operations Manager

  • Shannon MacQuarrie

    AppFolio

    Marketing Automation Manager

Organizers

  • Brooke Bartos

    InvoiceCloud

    Marketing/Ops - Mgr

  • Andy Caron

    Revenue Pulse

    Consultant/Agency

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