Feb 25, 6:00 – 7:00 PM (UTC)
Strategy is made, copy is written, and the audience is set; now how do you ensure your email lands in the inbox and results in the KPIs you expect?
Strategy is made, copy is written, and the audience is set; now how do you ensure your email lands in the inbox and results in the KPIs you expect? We’ll cover everything you need to know about maintaining a marketable database and improving your server reputation to drive KPIs. This session will help you create an actionable roadmap to manage and segment your database, continuously clean your data, personalize your content through tokens, snippets, custom send times by timezone, standardized pre-headers and more. Additionally, we’ll walk through how to analyze, report on, and showcase your winning metrics and benchmarks to stakeholders.
AppFolio
Senior Marketing Operations Manager
AppFolio
Marketing Automation Manager
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