Apr 15, 2021, 7:00 – 8:00 PM (UTC)
Historically there were only two things in life that could be counted as certainties: Death and Taxes. But times are changing for MOPs professionals and the list of certainties has grown: Death, Taxes, and the request from leadership for Attribution and ROI data! In this session, we'll walk through assessing your current setup and data in Marketo Engage and associated systems.
Historically there were only two things in life that could be counted as certainties: Death and Taxes.
But times are changing for MOPs professionals and the list of certainties has grown: Death, Taxes and the request from leadership for Attribution and ROI data!
In this session, we'll walk through assessing your current setup and data in Marketo Engage and associated systems. We'll look at program membership, channel alignment, tracking your spend, and time-stamping across your stack, along with all the other factors big and small that can make or break your ability to calculate ROI.
In tandem with this Tax Day session, we have an evening Death & Taxes - A MUG Murder Mystery Special Event you should register for as well. Space is limited!
VP of Consulting
Head of Martech Consulting
InvoiceCloud
Director of Marketing Operations & Analytics
Adage Technologies
Marketing Director
VP of Consulting
Head of Martech Consulting
Bader Rutter
Director, Marketing Automation
MGIC
Marketing Operations Manager
Cognizant
Principal, Marketing Technology Consulting
Tyler Technologies
Sr. Mgr. of Marketing Automation
Marketing Technology Consultant
Etumos
Bazaarvoice
Marketing Automation Manager
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