Historically there were only two things in life that could be counted as certainties: Death and Taxes.

But times are changing for MOPs professionals and the list of certainties has grown: Death, Taxes and the request from leadership for Attribution and ROI data!

In this session, we'll walk through assessing your current setup and data in Marketo Engage and associated systems. We'll look at program membership, channel alignment, tracking your spend, and time-stamping across your stack, along with all the other factors big and small that can make or break your ability to calculate ROI.

In tandem with this Tax Day session, we have an evening Death & Taxes - A MUG Murder Mystery Special Event you should register for as well. Space is limited!