IRS Your ROI: Killer Auditing for your Internal Revenue Data

Chicago MUG
Thu, Apr 15, 2021, 2:00 PM (CDT)

Historically there were only two things in life that could be counted as certainties: Death and Taxes. But times are changing for MOPs professionals and the list of certainties has grown: Death, Taxes, and the request from leadership for Attribution and ROI data! In this session, we'll walk through assessing your current setup and data in Marketo Engage and associated systems.

About this event

Historically there were only two things in life that could be counted as certainties: Death and Taxes.

But times are changing for MOPs professionals and the list of certainties has grown: Death, Taxes and the request from leadership for Attribution and ROI data!

In this session, we'll walk through assessing your current setup and data in Marketo Engage and associated systems. We'll look at program membership, channel alignment, tracking your spend, and time-stamping across your stack, along with all the other factors big and small that can make or break your ability to calculate ROI.

In tandem with this Tax Day session, we have an evening Death & Taxes - A MUG Murder Mystery Special Event you should register for as well. Space is limited!

Speaker


Hosts

  • Brooke Bartos

    Brooke Bartos

    InvoiceCloud

    Director of Marketing Operations & Analytics

    See Bio
  • Rene Reiter

    Rene Reiter

    Adage Technologies

    Marketing Director

  • Andy Caron

    Andy Caron

    VP of Consulting

    Head of Martech Consulting

  • Kelly Trantow

    Kelly Trantow

    Bader Rutter

    Director, Marketing Automation

  • Jay Schoenwaelder

    Jay Schoenwaelder

    MGIC

    Marketing Operations Manager

  • Jon Bourne

    Jon Bourne

    Digital Pi

    Director, Client Services

  • Karen Sesona

    Karen Sesona

    Tyler Technologies

    Sr. Mgr. of Marketing Automation

  • Amanda Thomas

    Amanda Thomas

    Marketing Technology Consultant

    Etumos

  • Kim Gandy

    Kim Gandy

    Bazaarvoice

    Marketing Automation Manager

Organizers