In this webinar, you will see an example of the inner workings of a Marketo Measure multi-touch attribution model that is designed to drive revenue growth and efficiency through Service Express' funnel. We will spend time discussing a few key elements of setting up a successful attribution model, how to determine which type of attribution model fits your revenue growth strategy, and how to maximize on the insights that your attribution model can provide in your CRM.

Here are a few key takeaways from this webinar:

1. Learn a few tips on setting up a multi-touch attribution model in Marketo Measure

2. Learn how to incorporate information from your attribution model into other objects in your CRM to better understand each channel's impact on funnel progression, meetings, and opportunities

3. Learn a few ideas on how to use your attribution model to empower stakeholders to make decisions on channel optimization