Start the Year Right: Marketo Audit and Clean-Up Best Practices

Jan 7, 8:30 – 9:15 AM (UTC)

Delhi MUG

Are You Ready to start the Year with a Clean and Optimized Marketo Instance?

About this event

Join us for an exclusive Marketo User Group meeting where we will guide you through a comprehensive checklist to ensure your Marketo instance is in top shape for the year ahead. This is your opportunity to learn actionable tips, review best practices, and connect with other Marketo users.


What You’ll Learn:

  • Data Review: How to audit your database for duplicates, invalid emails, and inactive leads.
  • Asset Management: Best practices for archiving unused assets and optimizing templates.
  • Program Structure: Steps to streamline campaigns, nurture programs, and engagement strategies.
  • Email Deliverability: Key metrics to analyze and improve open, click, and deliverability rates.
  • Governance & Compliance: Tips to ensure security, field naming conventions, and compliance with global standards.
  • Quick Wins & Long-Term Wins: Immediate actions to take now and strategic goals for the future.

Speakers

  • Amit Jain

    EventIron

    Co-Founder and CEO

  • Chiranjeet Shah

    Tata Communications

    MarTech Head - DGM

Host

  • Darshi Shah

    Deloitte

    Senior Consultant

Organizers

  • Chiranjeet Shah

    Tata Communications Limited

    Marketing/Ops - Dir/VP

  • Amit Jain

    EventIron

    Co-Founder and CEO

  • Darshil Shah

    Deloitte

    Consultant/Agency

Contact Us