Adobe CDP & Marketo: Data, Personalization and Best Practices

Sep 12, 10:00 PM – Sep 13, 12:00 AM

Denver MUG

Join us to explore the power of Customer Data Platforms (CDP) and their role in shaping data-driven marketing strategies.

About this event

Join us as we explore the evolving landscape of marketing, where data is becoming increasingly crucial for personalization. In this session, we'll explore the power of Customer Data Platforms (CDP) and their role in shaping data-driven marketing strategies. We'll take a closer look at Adobe Experience Platform (AEP) and uncover how its seamless integration with Marketo is revolutionizing how marketers engage with customers. Discover how these tools are transforming marketing from intuition-based to data-driven precision, enabling deeper insights and more personalized experiences.

This will be part 1 of a fall series the Denver MUG is putting on about CDP + Marketo.

Speaker

  • Mathangi Srinivasan

    Slalom

    Senior Consultant

When

When

September 12 – 13, 2024
10:00 PM – 12:00 AM UTC

Organizers

  • Zackary Marmer

    Redis

    Marketing Automation Lead

  • Shivani Bhatt

    Cloudflare

    Marketing/Ops - Dir/VP

  • Sarah Ryan

    Pluralsight

    Sr. Director, Marketing Technology and Operations

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