Data Foundations, Frameworks, and Systems

Oct 26, 2023, 10:00 – 11:00 PM

Learn about how to get the best reporting out of your MarTech infrastructure.

About this event

Marketing Operations is increasingly becoming data focused and as operations professionals we need to understand how to best leverage data to make business decisions. 

In this session, hear us talk through:

 - Data Foundations

 - Reporting for different audiences

 - Decision Frameworks (what metric / report used for which decision)

 - Metrics 


Abby Kai Liu, Dir Marketing / Growth Analytics, Crowdstrike 

Shivani Bhatt, Dir MarTech Architecture + Analytics, Cloudflare 

Come ready to learn and discuss how to become a better data-driven Marketing Operations pro!

We'll be in the Denver Adobe Office, but if you'd like to join virtually click here ->



Thursday, October 26, 2023
10:00 PM – 11:00 PM UTC


  • Zackary Marmer


    Marketing Automation Lead

  • Shivani Bhatt


    Marketing/Ops - Dir/VP

  • sarah-ryan


    Sr. Director, Marketing Technology and Operations

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