Marketing Operations is increasingly becoming data focused and as operations professionals we need to understand how to best leverage data to make business decisions.
In this session, hear us talk through:
- Data Foundations
- Reporting for different audiences
- Decision Frameworks (what metric / report used for which decision)
Abby Kai Liu, Dir Marketing / Growth Analytics, Crowdstrike
Shivani Bhatt, Dir MarTech Architecture + Analytics, Cloudflare
Come ready to learn and discuss how to become a better data-driven Marketing Operations pro!