Aug 8, 10:00 – 11:30 PM
Learn how S&P Global streamlined their Campaign Member sync with Informatica Connector App for Marketo.
Marketo's native Campaign Member sync with Salesforce can be frustratingly inaccurate and slow due to delays and backlogs, especially with larger organizations like S&P Global’s Market Intelligence division (MI). This leads to outdated data, wasted resources, and a drain on teams for troubleshooting.
Informatica Connector App for Marketo solved this problem for MI by providing a seamless and reliable integration that ensures real-time data synchronization with enhanced error logging. This translates to better campaign decision-making, improved efficiency, and reduced team manual burden, allowing MI to unleash the full potential of their marketing efforts.
S&P Global
Director, Marketing Technology
S&P Global
Marketo Solution Architect
Thursday, August 8, 2024
10:00 PM – 11:30 PM UTC
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