Understanding custom objects can be complex. Custom objects allow for the creation of a one-to-many relationship between your Marketo records and the custom object records.
John Grundy, Manager, Marketing Platforms Services & Solutions at Accenture Interactive, Netherlands and Marketo Engage Champion, will walk us through an introduction to custom objects during our next European Virtual MUG.
Introduction to custom objects:
- What is a custom object?
- Scenarios for use
- How to use custom object data in campaigns
- General ‘good to know’ tips