Email deliverability is complicated. There’s a lot of nuances, countless factors affecting inbox placement, and almost just as many ways to detect an issue. Optimizing your email program involves proactive monitoring of a variety of data points, including: ✅ Blocklist monitoring ✅ Email statistics ✅ Postmaster tools (including Microsoft’s SNDS, Google Postmaster tools and ISP Feedback Loops) ✅ Seed testing aka “Inbox Placement testing” ✅ Email rendering and anti-spam filter tests ✅ Bounce messages - looking for increases in invalid addresses as well as ISP blocks, authentication failures, etc ✅ Customer complaints about emails landing in spam or going missing Our speaker Lauren Meyer is someone who can answer questions on all those topics - Lauren brings more than 14 years of experience in the email, anti-abuse, deliverability and compliance industry to her current role at SocketLabs and now to our user group.
SocketLabs
EVP of Product Marketing & Brand Strategy
Kniva Ltd
Consultant