Everything email deliverability (and why it's more important than you think)

Thursday, March 11, 2021, 4:00 – 5:00 PM UTC

Email Deliverability is the metric you almost definitely don't focus on enough. We're joined by an awesome speaker who will give us the rundown on all things email deliverability.

About this event

Email deliverability is complicated. There’s a lot of nuances, countless factors affecting inbox placement, and almost just as many ways to detect an issue.

Optimizing your email program involves proactive monitoring of a variety of data points, including:

✅ Blocklist monitoring

✅ Email statistics

✅ Postmaster tools (including Microsoft’s SNDS, Google Postmaster tools and ISP Feedback Loops)

✅ Seed testing aka “Inbox Placement testing”

✅ Email rendering and anti-spam filter tests

✅ Bounce messages - looking for increases in invalid addresses as well as ISP blocks, authentication failures, etc

✅ Customer complaints about emails landing in spam or going missing

Our speaker Lauren Meyer is someone who can answer questions on all those topics - Lauren brings more than 14 years of experience in the email, anti-abuse, deliverability and compliance industry to her current role at SocketLabs and now to our user group.

Speaker

  • Lauren Meyer

    SocketLabs

    EVP of Product Marketing & Brand Strategy

Organizer

  • Warren Stokes

    Kniva Ltd

    Consultant

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