Email deliverability is complicated. There’s a lot of nuances, countless factors affecting inbox placement, and almost just as many ways to detect an issue.
Optimizing your email program involves proactive monitoring of a variety of data points, including:
✅ Blocklist monitoring
✅ Email statistics
✅ Postmaster tools (including Microsoft’s SNDS, Google Postmaster tools and ISP Feedback Loops)
✅ Seed testing aka “Inbox Placement testing”
✅ Email rendering and anti-spam filter tests
✅ Bounce messages - looking for increases in invalid addresses as well as ISP blocks, authentication failures, etc
✅ Customer complaints about emails landing in spam or going missing
Our speaker Lauren Meyer is someone who can answer questions on all those topics - Lauren brings more than 14 years of experience in the email, anti-abuse, deliverability and compliance industry to her current role at SocketLabs and now to our user group.