The new year is a good point to pause... reset... and focus... on what really matters in your Marketo instance.

In this virtual EMEA MUG, we will cover two practical topics that many teams are facing right now:

• What skills will you need to read up on this year?

• How can we clean up our instance for 2026?

What skills will you need to read up on this year?

First, we will look back at the key Adobe releases from the past year and what they mean in practice. Adobe has introduced AI into Marketo, as well as agent-led capabilities across all of its platforms. These changes shift the skills marketers need day to day. We will break down what is new, where it fits, and how you can approach learning without adding pressure.

We will also highlight how Experience League has evolved, including guided learning journeys that give you a clear place to start if you want to build your skills in 2026.

How can we clean up our instance for 2026?

The second topic focuses on spring cleaning your Marketo instance. Many organisations are reviewing database size, compliance limits, and long-standing clutter. We will share practical ways to:

• Reduce database size and improve data quality

• Clean up assets, naming conventions, and folder structures

• Make your instance easier to manage and scale

Finally, we will look at the roadmap and the year ahead

We will also include a short look ahead at the Adobe roadmap for the year, presented by James Fletcher, to help you understand where Adobe is investing and what to prioritise next.