Marketo Budgeting & Reporting: Build Your Business Case for 2026

Oct 2, 11:30 AM – 12:30 PM (UTC)

European VMUG

Budget season is here. Learn how to pull the right numbers from Marketo, shape a clear business case to move licence tie...

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About this event

Budget season is here. Learn how to pull the right numbers from Marketo, shape a clear business case to move licence tiers, and prove ROI. Leave with a reporting checklist and a budget case you can use today. Plus, see a live demo of Marketo's new Email Designer and Interactive Webinars’ AI blog generation.

Agenda at a Glance

  • Welcome & Objectives

  • Reporting for Budget Season

    • Prove Marketo impact: what worked? what didn’t?

    • Frame your upgrade case (Select → Prime → Ultimate): what they offer and what you could gain.

    • Real-world insights into the budget planning cycle.

  • Feature Spotlight + Demo

    • New Email Designer: making email builds effortless and introducing in-platform approvals.

    • Interactive Webinars: AI blog auto-generation now available—turn your webinar into an exec update, in seconds.

  • Wrap up & other community events

What you’ll take away

✅ Build your 2026 Marketo budget asks with confidence
✅ A clear, simple upgrade case tied to outcomes
✅Understand the new Email Designer hype
✅ From Marketo interactive webinar to blog instantly, powered by AI

Join the Marketo user group community on 02nd October 2025 and get practical insights, feature enhancements, and tools you can put to work as you plan your 2026 budget.

Hosts

  • Lena Andrews

    Brown Brothers Harriman

    VP, Marketing Operations

  • Charlie Oakham

    JTF

    Chief Marketing Technologist

  • James T Fletcher

    JTF

    CEO / MarTech Consultant

Organizers

  • James Thomas Fletcher

    JTF

    CEO / Consultant

  • Charlie Oakham

    JTF Marketing

    Marketing/Ops - Dir/VP

  • Lena Andrews

    Brown Brothers Harriman

    VP Marketing Operations

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